France 18 – 19 February
The future of brands, their online presence, embracing change and promoting brands in the digital world was the main focus of the Conference. This event was held at The Westin Paris-Vendôme and Helena Nel was representing Braz. With social media playing such a big part in everyday life advertising for companies have changed dramatically. Before the digital age companies had a spokesperson for their brand, made use of advertising and their product was endorsed by a celebrity. In the last view years online influencers started playing a big role in the promoting of a brand. Being aware of the potential pitfalls and how to manage this new way of advertising was a very interesting topic at this event.
