Orlando, Florida, USA
This year was yet another successful meeting for the Braz Team that was represented by Helena Nel and Sergio Braz. The event was held at the Orange County Convention Centre and Exhibition Hall and were attended by more than 10 000 participants making it a new record. The need to stay relevant through personal branding and the need to preserve the relationship between brand owners and fans of the industry was the message of this year’s event. An article of Sergio Braz was published in The Trademark Lawyer (Issue 3, 2016) about the new industrial property code that was approved by the Mozambican Government.