Dubai, UAE 10 – 11 December
Innovation, investment and IP was the focus of this event. The management of trademark protection, strategies to protect consumers, guarding against infringements and counterfeit was just some of the topics discussed at this event. The event was held at the Hyatt Regency Dubai Creek Heights Hotel and Helena Nel represented the Braz Team. Counterfeit is an ongoing concern, especial online as consumers do not have the knowledge to tell the difference between a counterfeit and genuine product. We heard from government officials and brand owners about how we can help the fight against counterfeit.